The rapid expansion of the digital world, known as the metaverse, is poised to change personal and professional interactions with ripple effects on a variety of businesses and industries. In this process, the digital and physical world should not be understood as opposites, but as complementary experiences. Yet, the integration of these two dimensions is still limited, as most applications available to the wider public are focused on improving specific areas of one of these two worlds.
Artay’s mission is to make technology useful. Sceptics often define new technologies like blockchain as a solution in search of a problem. NFTs and other digital tokens are often criticised to fuel speculative behaviours with no added value for societies and individuals. We acknowledge these critiques and recognise that these are real problems. If such technologies are solely associated with these applications, their development remains limited. For this reason, we strive to develop applications that are connected to
Like all products or services in any commercial project, if you want to make a successful NFT project, you have to CREATE A GOOD STORY. We can look at NFTs as a marketing and branding tool to redefine and promote your business’ vision and philosophy through selling a line of products. So, first things first, what is your business’ vision and philosophy?
Artay provides a 360 degree-view of Web3.0 & blockchain marketing solutions from creative (how to create a story), marketing (how to promote), legal (how to be sustainable) and sales (how to sell). As of 2022, there are still not many established marketing companies in the field of Web3.0 & blockchain, Artay aims to provide promising and responsible services and partnerships for businesses, artists/NFT projects to increase their competitiveness in tandem with this rapidly evolving technology.
The rapid expansion of the digital world, known as the metaverse, is poised to change personal and professional interactions with ripple effects on a variety of businesses and industries. In this process, the digital and physical world should not be understood as opposites, but as complementary experiences. Yet, the integration of these two dimensions is still limited, as most applications available to the wider public are focused on improving specific areas of one of these two worlds.
Artay develops solutions to harness the potential of new technologies to integrate the digital and physical world, thus generating a concrete value for users and clients. To this end, a different mindset is proposed. The rapid expansion of cryptographic technologies has primarily led to the development of digital solutions, such as tokens and platforms, that are detached from the physical world and have evolved as closed systems, the value of which is, at best, self-referential. From a holistic standpoint, this could be considered a phase, necessary to bring the technology to a point of maturity. Yet, the digital revolution is far from over. The next phase, where we are investing our resources and efforts, consists of a world in which experiences and services are seemingly connected across time and space, physically and digitally. We have found that art is the common language, and is therefore the starting point to realising this vision.
Starting from visual and performing arts, Artay is positioned in a broader ecosystem of people, businesses, industries, and markets. Here, technology is a means to an end deployed to connect different dimensions. With non-fungible tokens (NFTs), we bring physical art and performances to the metaverse, allowing artists to reach a wider audience without losing their natural and necessary connection to the physical world. We use blockchain to create an efficient, decentralised, and ready-to-use ticketing service, where NFTs can be validated and connected to physical and virtual events. We develop Web3.0 solutions for businesses to mark their presence in the metaverse, where they can offer new, tangible experiences and services to their clients. of businesses and industries. In this process, the digital and physical world should not be understood as opposites, but as complementary experiences. Yet, the integration of these two dimensions is still limited, as most applications available to the wider public are focused on improving specific areas of one of these two worlds.
Artay’s mission is to make technology useful. Sceptics often define new technologies like blockchain as a solution in search of a problem. NFTs and other digital tokens are often criticised to fuel speculative behaviours with no added value for societies and individuals. We acknowledge these critiques and recognise that these are real problems. If such technologies are solely associated with these applications, their development remains limited. For this reason, we strive to develop applications that are connected to physical experiences and can improve daily life.
Artay’s journey stems from the arts. Focusing on visual and performing art, we promote and support artists as their art creates communities and a sense of belonging across space and time. Art is often described as the repository of a society's collective memory. We believe that the metaverse should support this view by encouraging the diffusion of traditional arts along with new forms of expression. Put differently, the metaverse is here to stay, and our collective memory should be part of it. In this context, our services are offered to artists and general users. For artists, we provide new ways to support their activities, reaching out to a broader audience without being cut off from the emergence and hype generated by the digital arts. For users, we offer services that enrich their experience, making the artists and their art more accessible.
The focus on visual and performing arts allows Artay to be positioned in a larger ecosystem. Through a network of partners, with a long history in Hong Kong's food-and-beverage and entertainment industries, we develop and promote initiatives, such as virtual and physical events, to enhance both the visibility of artists and the users’ experience
Stemming from its vision, Artay’s mission results in a variety of activities that spread across markets, industries, and sectors. Artay harnesses the potential of Web3.0 through the development of new solutions and applications to address traditional and emerging problems. Through our app, an innovative blockchain-based ticketing system is offered and made available to everyone. Normal people, artists, and businesses can easily create their own non-fungible tokens to be distributed or sold as tickets granting access to various activities, such as physical and/or virtual events. While storing all information locally, organisers can verify the validity of the digital tickets, while holders can keep any curated media connected to the ticket as collectables, translating the experience across time and space. Through this system, we strive to demystify a technology often associated with speculative behaviours confined to digital experiences and expand its use in tangible real-world experiences.
Like all products or services in any commercial project, if you want to make a successful NFT project, you have to CREATE A GOOD STORY. We can look at NFTs as a marketing and branding tool to redefine and promote your business’ vision and philosophy through selling a line of products. So, first things first, what is your business’ vision and philosophy?
An attractive business vision and philosophy should not just be about helping to make the world a better place, because there are already tens of thousands of NFT projects and businesses that share this well-intentioned cliché. Therefore, you have to create a truly unique story to tell. Remember, no one wants to hear the same old buzzwords over and over again, especially if you are asking your audience to pay to hear your story.
Having an unforgettable, meaningful and memorable story is a solid foundation to start your NFT project on its journey. Take some time to look into how many NFT projects are telling a worthwhile story to their audience, and we bet you won’t find many. Usually, the successful projects are the ones with stories that inspire us and ignite something deep within us that we might not have known was there.
Artay provides a 360 degree-view of Web3.0 & blockchain marketing solutions from creative (how to create a story), marketing (how to promote), legal (how to be sustainable) and sales (how to sell). As of 2022, there are still not many established marketing companies in the field of Web3.0 & blockchain, Artay aims to provide promising and responsible services and partnerships for businesses, artists/NFT projects to increase their competitiveness in tandem with this rapidly evolving technology.
We have partnered with a variety of projects and businesses through the application of NFT and blockchain technologies across industries, including Food & Beverage, hotels, art galleries & exhibitions, music, entertainment and charity etc.
Now you have a better understanding of successful NFT projects, it’s your turn to take action and tell your story! No matter what industry/business you are in, if you want to take this chance to know more and book a consultation, we are happy to assist with NO INITIAL CONSULTATION CHARGE. Don’t hesitate to contact us!
Address: L19, Two International Finance Centre, 8 Finance Street, Central, Hong Kong
